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Digital Marketing Associate

We’re looking for a Digital Marketing Associate to grow our digital and social presence. This is an amazing opportunity to work in a highly collaborative role and requires a social buff, an artist, a content creator, and a media expert - all rolled into one!

Digital Marketing Associate is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustic products online and to generate high quality leads for the sales team to process. Additionally, the Digital Marketing Associate is also responsible for the company social media presence and all other aspects of marketing. The Digital Marketing Associate works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company.

Essential Functions:
  • Manage web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads.
  • Implement new capabilities to improve customer experience e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company’s products.
  • Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the website.
  • Update and manage our social media presence.
  • Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget.
  • Create and launch outbound marketing campaigns to generate sales leads.
  • Manage the customer review process using TrustPilot.
  • Support the launch of new products as required.
  • Support other marketing related activities as required.
  • Lead the monthly marketing department review meeting highlighting results, issues/opportunities.
  • Participate in the company’s continuous improvement processes and adhere to all company procedures and policies.
  • Follow and live the company’s stated values and work to promote our values with co-workers when needed - in a respectful and professional manner.
Knowledge, Skills, and Abilities:
  • Experience in brand, product, or digital marketing
  • Experience in developing and executing marketing campaigns, and improving on key results
  • Solid understanding of the digital media landscape, including social media, web and mobile platforms, for marketing and brand building purposes
  • Forward-thinking and culturally relevant with a passion to stay on top of new trends and emerging platforms
  • General knowledge of Acoustic Products and Services
  • Strong PowerPoint and writing skills to produce presentations and documents that are clear and concise
  • Detail oriented with strong organization skills and the ability to self-manage
  • Ability to handle multiple deadlines and manage time effectively
  • Creative, adaptive personality that can interface and develop relationships with personnel across various organizations
  • Desire to work in a fast-paced, evolving, and challenging environment
  • Proactive, self-motivated, and the ability to collaborate with a team and work independently
  • Positive attitude with a great sense of humor
  • Facebook Blueprint Certification, Google Ads Certified, or similar industry and tools certifications
  • Experience with HubSpot CRM - Marketing, Sales, and Service Hubs
Job Type

Full Time

Location

Surat

Posted

1 month ago

Benefits

Grow personally and professionally

Stay connected, stimulated, and motivated by reaching us through conversation.

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